If I Were Managing: Knatchbull

If I were to manage... Knatchbull. I’d focus on the exceptional experience — the first women’s-only tailor on Savile Row — by bringing the team and their craftsmanship to the forefront. The women behind the brand are what make it special, and their presence deserves to be seen and felt. I’d build a visual world that celebrates the process: fabric sourcing, fittings, hand-finished details, and the quiet beauty of the workroom. Alongside that, I’d weave in references to women throughout history known for their strong sense of style — not as a throwback, but as a way to show the inspiration behind the brand and its storytelling. Less about fashion trends, more about timeless, considered design made for women by women. This series is a creative exploration of brands I admire. Each post reimagines how I’d amplify their story, sharpen their presence, and elevate their impact.